Bolton-based family business steps up from Preview Show sponsor to Headline Sponsor as Bolton Wanderers return to the Championship
The Fanzone Podcast, the independent Bolton Wanderers fan podcast, is proud to announce B2B Workwear & Janitorial as its Headline Sponsor for the 2026/27 season. This partnership, which lands just as Bolton Wanderers return to the Championship following their promotion in the play-off final, is another community-led initiative for B2B Workwear and a testament to the continued growth of The Fanzone Podcast.
The announcement caps a remarkable year on and off the pitch. With Wanderers back in the second tier, The Fanzone heads into its fourth season as one of the most recognised and respected voices in fan media, and does so with a headline partner who knows exactly what this community means.
A partnership that’s grown organically
B2B Workwear’s move to Headline Sponsor is a significant step up from their previous role as sponsor of The Preview Show and signals a strong commitment to both The Fanzone and its engaged community of Bolton Wanderers supporters.
“Stepping up to Headline Sponsor was an easy decision,” said Lee Potter of B2B Workwear & Janitorial. “We’ve seen first-hand how engaged the Fanzone audience is, and as a proud Bolton family business, backing a fan project that’s grown into a genuine voice for Wanderers supporters is exactly the kind of partnership we want to be part of. Getting behind the club as we return to the Championship makes it all the more special.”
An honest, family-run business based in Bolton, B2B Workwear & Janitorial specialises in personalised workwear, formal workwear, PPE, and janitorial and hygiene supplies, delivering nationally with a fast turnaround. With over 25 years of sales and customer service experience, the family team count major names including Mercedes-Benz, Jaguar Land Rover and Hyundai Capital among their clients, and are proud patrons of Bolton Hospice.
A season of record growth
The partnership arrives on the back of the podcast’s strongest season yet. Across the 2025/26 campaign (August 2025 to April 2026), The Fanzone delivered:
- 3 million+ combined social impressions
- 6K YouTube impressions & 37,500+ YouTube views, a 41% increase on 24/25
- 11,700+ hours of YouTube watch time, an 80% increase on 24/25
- 134K+ TikTok impressions and 11,055 Spotify plays
Every metric has grown year on year for three consecutive seasons, confirming The Fanzone as the go-to destination for Bolton Wanderers content and a thriving community of football fans across the EFL.
The podcast broadcasts live every week on YouTube, with episodes available to catch up on via Spotify and all major platforms. The team has grown from four members in season one to eight this season, and has hosted more than 30 guest episodes over three seasons, welcoming names including John McGinlay, Tim Ream, Gethin Jones, Elias Kachunga and David Wheater.
More than a logo
As Headline Sponsor, B2B Workwear will receive full branding across The Fanzone’s flagship Post Match Show, its most-watched content, with a dedicated ad slot every episode, a backlinked sponsor page on the podcast’s newly rebuilt website, and active collaboration on giveaways, viewer discounts and co-created content.
“This is exactly the kind of partnership we envisioned when we first introduced sponsorship,” said Ben Timberlake, founder of The Fanzone Podcast. “B2B backed us as Preview Show sponsor, saw what this community is about, and wanted more. They’re a Bolton family business supporting a Bolton fan project as the club climbs back to the Championship, you couldn’t write it any better. They’re not just a sponsor, they’re part of our Fanzone family.”
The Fanzone Podcast is built by fans, for fans. Fans can watch, listen and follow across all major platforms, and can visit the dedicated B2B Workwear sponsor page at thefanzonepod.co.uk/b2b-workwear.
The Fanzone Pod
